Hi, we're Mlicki.
The Marketing Agency for Professional Service Firms.
In a growing number of categories, the supply of professional services firms exceeds the demand for their services. We help firms differentiate to protect and grow margins.
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A healthy pipeline of business development opportunities is the lifeblood of any professional services business. We market firms to drive high quality inbound sales inquiries.
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In most professional firms service is delivered by a collection of highly educated, technical experts. We consult firms on how to deepen their relationships with existing clients.
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Three Myths of Professional Services Marketing
Over the course of a month, I interact with a lot of people tasked with the job of marketing professional firms across a variety of industries. Some of these folks have a marketing background, others are professionals turned marketers. Some have high level responsibilities such as client attraction, others are tasked with more tactical issues [...]
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The nature of a professional services firm makes it difficult to market. After all, services don't come in packages, and they're difficult to evaluate until after they've been consumed. To acquire and retain clients, the professional service firm needs to present clear, focused expertise.
