Ten years ago, the practice of wayfinding mostly involved designing sign systems. Today it’s a much broader field involving fast paced technology, such as GPS systems, web accessibility and smart mobile devices. Another cultural shift we’re seeing is wayfinding used as a means to deliver brand messaging and awareness. Brands that are taking advantage of current technology trends are not only helping their audience find their way, but are also developing brand loyalty in the process.
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Is America in need of new bills or is it just internet fun? From Barbie Doll and Superman notes, to rainbow bills and even marbles, the Dollar ReDe$ign Project, has brought a lighter side to the current economy. Creative strategist Richard Smith launched this creative free-for-all with the intent “to rebuild our country, revive our economy, redesign the Dollar bill. The Dollar ReDe$ign Project is open to anyone who wants to redesign the US Dollar.”
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“B-to-B marketing doesn’t have to be stuffy. In fact, as Mlicki often proves, the best efforts are sometimes those that produce a smile.”

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OfficeMax has recently been running a fresh, bright and colorful TV campaign that is aimed directly at its female customers. With the closing tag, “Life is Beautiful. Work Can Be Too,” the campaign takes the focus of the buyer away from what they need, to what they can have for their mundane workspace. An empowering message that hits a sense in the female workforce that says “Yes. I am entitled to a pretty cubicle!” Aren’t we all?

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