Comments on: Is Less Always More in Brand Identity?

By: The Grip

The Grip — Fri, 06 Mar 2009 22:46:12 +0000

I’m not a huge fan of Pepsi’s new logo either. I feel a little weird picking up the new can. I would rather be drinking an RC Cola.

What ever happened to Crystal Clear Pepsi? That was God’s gift to mankind.

By: Natalie //

Natalie // — Fri, 06 Mar 2009 21:59:41 +0000

I’m still not sold on the Pepsi logo. But I suppose if it truly is the “taste if a new generation” it should take these risks.

Funny enough, Pepsi also decided now is the time to go retro too, with the “Pepsi Throwback” Bottles http://www.uncrate.com/men/culture/drinks/pepsi-throwback/

Don’t get me wrong, retro packaging is always fun, and the hippy in my heart loves that they removed the High Fructose Corn Syrup, but is this just a response to the fact that the new logo hasn’t gone over as well as expected?

By: Steve

Steve — Fri, 06 Mar 2009 19:36:33 +0000

This post brings up a lot of good points, especially the importance of keeping the most important assets of your brand consistent.

As far as the Pepsi rebrand I feel like the mark is fine for the present but it doesn’t have enough classic character to last very long.

By: Miss Champy Royale

Miss Champy Royale — Fri, 06 Mar 2009 19:13:27 +0000

Can we discuss the new Tropicana logo s’il vous plait? If anything it’s the designers behind the new logo that need to be juiced – not the original iconic image of the orange and classic red and white striped straw.

And am I the only one that believes the new cap slightly resembles a certain body part? Holy inappropriateness – I can’t believe those boobs would go so far to spend so much money on a mold that looks as ridiculous as it does.

At least I can appreciate the connectivity of the carton (http://www.threadedmarketing.com/images/Tropicana_New_Packaging_12.08.jpg), but the new logo still saddens me.