Comments on: Should You Focus Your Brand Strategy on Women Buyers? http://www.mlicki.com/eyelet/2009/04/15/will-woman-buyers-bail-out-america/?utm_source=rss&utm_medium=rss&utm_campaign=will-woman-buyers-bail-out-america Tue, 24 Jan 2012 15:35:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: CH http://www.mlicki.com/eyelet/2009/04/15/will-woman-buyers-bail-out-america/#comment-19 CH Wed, 15 Apr 2009 20:33:38 +0000 http://www.mlicki.com/eyelet/?p=22#comment-19 No matter who it's geared towards, I think it's a nice way of bringing to light the fact that most office dwellers don't have much to brighten up their days (or cubicles). I know at times (when appropriate) I'd rather use a brightly colored pen over a mundane black or blue one because something as simple as a little splash of color brings a smile to my face. So bring it on, OfficeMax! P.S. I'm on my way out to buy kitten shaped paperclips. OK, that may be going a bit too far. No matter who it’s geared towards, I think it’s a nice way of bringing to light the fact that most office dwellers don’t have much to brighten up their days (or cubicles). I know at times (when appropriate) I’d rather use a brightly colored pen over a mundane black or blue one because something as simple as a little splash of color brings a smile to my face. So bring it on, OfficeMax!

P.S. I’m on my way out to buy kitten shaped paperclips. OK, that may be going a bit too far.

]]> By: Cubicool http://www.mlicki.com/eyelet/2009/04/15/will-woman-buyers-bail-out-america/#comment-18 Cubicool Wed, 15 Apr 2009 15:39:22 +0000 http://www.mlicki.com/eyelet/?p=22#comment-18 If OfficeMax is coming up with ways to make my 4'x4' workspace cool, I am all for it! I think the marketing toward women is smart. They do all their shopping AND the men's shopping, too. They're the ones who will hoard T.P. and Campbell's in times of need. Brands won't alienate their male customers necessarily--unless they start advertising how Gillette will help smooth your bikini line. BUT shaping the ads so that they show women how to buy Gillette FOR their husband/son/hairy friend could work to their advantage. If OfficeMax is coming up with ways to make my 4′x4′ workspace cool, I am all for it! I think the marketing toward women is smart. They do all their shopping AND the men’s shopping, too. They’re the ones who will hoard T.P. and Campbell’s in times of need.

Brands won’t alienate their male customers necessarily–unless they start advertising how Gillette will help smooth your bikini line. BUT shaping the ads so that they show women how to buy Gillette FOR their husband/son/hairy friend could work to their advantage.

]]> By: Ross http://www.mlicki.com/eyelet/2009/04/15/will-woman-buyers-bail-out-america/#comment-17 Ross Wed, 15 Apr 2009 15:34:11 +0000 http://www.mlicki.com/eyelet/?p=22#comment-17 Maybe I'm more progressive than most males, but I think intelligent, classy marketing will always make a nice impact for the brand, no matter who the intended audience might be. Sure, I may be turned off by the tired "honey no" archetype featuring a bumbling husband with a clever, pretty wife he "doesn't deserve" but that's due to terrible content rather than its being woman-targeted. Maybe I’m more progressive than most males, but I think intelligent, classy marketing will always make a nice impact for the brand, no matter who the intended audience might be. Sure, I may be turned off by the tired “honey no” archetype featuring a bumbling husband with a clever, pretty wife he “doesn’t deserve” but that’s due to terrible content rather than its being woman-targeted.

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