Archive for June, 2009
Are Apps The New Maps? Tech Trends in Environmental Branding.
Ten years ago, the practice of wayfinding mostly involved designing sign systems. Today it’s a much broader field involving fast paced technology, such as GPS systems, web accessibility and smart mobile devices. Another cultural shift we’re seeing is wayfinding used as a means to deliver brand messaging and awareness. Brands that are taking advantage of current technology trends are not only helping their audience find their way, but are also developing brand loyalty in the process.
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