The Eyelet.

This Spring, Chipotle locations around the country unveiled a new identity for the popular burrito chain. The brand has transitioned from its original retro-shaped black and white logo, to a “medallion” logo mark which has now evolved into their current identity designed by San Francisco-based Sequence.

The new identity provides a more stylized pepper, brighter colors and a fun set of “food with integrity” medallions that provide a fun visual for Chipotle’s emphasis on fresh ingredients. Overall the new identity is a nice extension of the previous mark, but this leads us to ask ourselves, since the Chipotle brand is so strong – do we even care what the logo looks like?

Read more

Like it or not, as long as great work is being created, someone is always there to rip it off. Just as the Obama digital campaign was awarded The Titanium Grand Prix at last week’s Cannes Lions advertising festival, a Maine Republican candidate unveils a website that is… down right comical.
Read more