Last week, I presented a workshop on branding in Tampa to 30 member companies within the National Association of Professional Employer Organizations. The event, part of the association’s CEO Forum, included top executives from industry-leading companies across the country. The presentation included an overview on brands, examples of world-leading service brands, the financial benefits of a well-conceived and executed brand strategy, and recommendations on how to position an industry-leading HR services brand.

Check out the entire presentation:
2010 and Beyond. Branding for Growth in The New Normal.