Comments on: Turn Up Your Mansmell. Rebranding Old Spice. http://www.mlicki.com/eyelet/2010/04/27/turn-up-your-mansmell/?utm_source=rss&utm_medium=rss&utm_campaign=turn-up-your-mansmell Tue, 24 Jan 2012 15:35:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Samantha D http://www.mlicki.com/eyelet/2010/04/27/turn-up-your-mansmell/#comment-4109 Samantha D Tue, 27 Apr 2010 17:19:30 +0000 http://www.mlicki.com/eyelet/?p=35#comment-4109 We watched all the spots in class - so funny! We watched all the spots in class – so funny!

]]> By: Andy http://www.mlicki.com/eyelet/2010/04/27/turn-up-your-mansmell/#comment-4108 Andy Tue, 27 Apr 2010 17:19:00 +0000 http://www.mlicki.com/eyelet/?p=35#comment-4108 Skimming this, my eyes jumped to the top image. The vintage design with the red script and the red cap- that really drew my eye. I instantly wondered/hoped if Old Spice had shifted direction with their product design. I'm obviously way too young to realize that was the original. Sigh. The point - great piece. Hilarious. Old Spice took a leap and it appears to have worked for the moment. How long will that novelty last? I give it 2 months. Skimming this, my eyes jumped to the top image. The vintage design with the red script and the red cap- that really drew my eye. I instantly wondered/hoped if Old Spice had shifted direction with their product design. I’m obviously way too young to realize that was the original. Sigh.

The point – great piece. Hilarious. Old Spice took a leap and it appears to have worked for the moment. How long will that novelty last? I give it 2 months.

]]> By: Jason Sutton http://www.mlicki.com/eyelet/2010/04/27/turn-up-your-mansmell/#comment-4107 Jason Sutton Tue, 27 Apr 2010 17:15:37 +0000 http://www.mlicki.com/eyelet/?p=35#comment-4107 Here's a video about the making of this commercial. A radio host is interviewing the two copywriters from the agency that produced the spot. Very interesting on how it all came together considering the set development and mechanisms created to transfer the actor from the set to the horse. http://www.youtube.com/watch?v=VDk9jjdiXJQ&feature=watch_response Here’s a video about the making of this commercial. A radio host is interviewing the two copywriters from the agency that produced the spot. Very interesting on how it all came together considering the set development and mechanisms created to transfer the actor from the set to the horse.

http://www.youtube.com/watch?v=VDk9jjdiXJQ&feature=watch_response

]]> By: NatDrive http://www.mlicki.com/eyelet/2010/04/27/turn-up-your-mansmell/#comment-4106 NatDrive Tue, 27 Apr 2010 17:10:50 +0000 http://www.mlicki.com/eyelet/?p=35#comment-4106 I actually stopped my DVR and rewound so I could watch the man on horse commercial-- this has never happened in the history of digital cable! I think the best part about this brand is how fearless it is. The confidence Old Spice promises to men is delivered in every aspect of their brand. Not only are their commercials funny, but more importantly they are funny right now. Partnering with the insane minds Tim Heidecker and Eric Wareheim, of “Tim and Eric Awesome Show, Great Job!”, to direct the Terry Crews commercials was a bold move-- and it paid off! Most brands would see that partnership as commercial suicide, but Old Spice had the guts to pull it off. I love all their recent work, can't wait to see more! I actually stopped my DVR and rewound so I could watch the man on horse commercial– this has never happened in the history of digital cable!

I think the best part about this brand is how fearless it is. The confidence Old Spice promises to men is delivered in every aspect of their brand.

Not only are their commercials funny, but more importantly they are funny right now. Partnering with the insane minds Tim Heidecker and Eric Wareheim, of “Tim and Eric Awesome Show, Great Job!”, to direct the Terry Crews commercials was a bold move– and it paid off! Most brands would see that partnership as commercial suicide, but Old Spice had the guts to pull it off.
I love all their recent work, can’t wait to see more!

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