Last week, we had the privilege of attending a speaking engagement featuring Don Schmincke. As founder of the Saga Leadership Institute, Don has authored a number of books on leadership and has spent over two decades analyzing high performing teams. His morning session shared a variety of insights on the world’s highest performing organizations. Ultimately, through 30 years of research and observation, his team has found that the best organizations outperform by activating passion within their people. That passion is packaged through a clear, compelling internal belief system, which drives employee behavior and culminates in desired results. In his words, the most successful organizations create a “compelling saga.” The compelling saga inspires people to believe, encourages self sacrifice for the greater good of the organization, and fosters passion within the workforce. That passion drives the company to outmaneuver and demoralize its competitors.

For years, we’ve been monitoring similar insight through research conducted by Gallup. Over 30 years of study, Gallup has found that the organizations with the highest levels of employee engagement tend to be more productive and profitable than their peers.

We couldn’t agree more with Saga and Gallup. At Mlicki, we believe the companies that are best at engaging their workforces win. The leaders who activate passion within their people win. And, great internal branding starts this exchange. A well conceived brand belief system provides meaning for the workforce, fosters brand advocates within the organization, defines the brand experience, and clarifies the desired behaviors that will drive the organization’s success. Visit our brand strategy page for more information on building your brand belief system.