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	<title>Comments on: Nike Writes the Future. Brand Storytelling for the World Cup.</title>
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		<title>By: Jason Mlicki</title>
		<link>http://www.mlicki.com/eyelet/2010/05/21/nike-writes-the-future/#comment-4138</link>
		<dc:creator>Jason Mlicki</dc:creator>
		<pubDate>Mon, 24 May 2010 13:14:24 +0000</pubDate>
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		<description>There&#039;s so much depth in this spot you&#039;d need to watch it 20-30 times to process it all. It&#039;s a well-crafted reminder of how closely intertwined brands are with culture, persona, personal and national identity.</description>
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