OfficeMax has recently been running a fresh, bright and colorful TV campaign that is aimed directly at its female customers. With the closing tag, “Life is Beautiful. Work Can Be Too,” the campaign takes the focus of the buyer away from what they need, to what they can have for their mundane workspace. An empowering message that hits a sense in the female workforce that says “Yes. I am entitled to a pretty cubicle!” Aren’t we all?

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