You have invested a substantial amount of money in not only creative development but also media. Three months after starting the campaign, your sales aren’t up. It immediately appears like the creative didn’t work, so you’re on the phone scrambling to either change creative or your media mix.
Read more

You’re ready to execute your marketing plan and build your competitive advantage. Yet, it seems to fail. This is most likely because an important question was neglected:  How are you going to measure success? It is not as hard as you think and you can start in five areas.
Read more