The Eyelet.

With its effortless execution, Nike dazzles us with this new site. As you scroll down the html5 website, shoes weightlessly float by, creating the illusion of real depth. Eco shoes never looked so good. But it’s not just a slick, innovative website. It has a purpose. A better world through sport.

The site celebrates not only Nike’s innovations, but the universal power of sport itself. With compelling stories from across the world, Nike Better World allows us to stop for a moment and take our time to read a few messages with great impact. With a brand that has always put performance at the heart of its positioning, Nike takes a shift towards a more meaningful message. Read more

John (Rambo) Randle and Jason (LAZER) Sutton are spending all day today with the green screen at a video shoot. Remember John, it’s a support group video, not a bootleg episode of LOST.

The creative team spent a day at Igloo Letterpress in Worthington to print this year’s holiday card. We got to take full advantage of their wide selection of wood and lead block type and had a blast kickin it old school for a day.


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Anticipation for the 2010 World Cup is building and Nike is igniting excitement in fans around the world with their newest campaign “Write The Future.” In the 10 minute film launched on Facebook, director Alejandro Inarritu follows world superstars of soccer and flashes you forward into their hopes and fears as they encounter make or break moments in their careers. The difference in one kick could mean fame and glory or life as a bearded recluse in a trailer park.
The spot is fantastic. It’s exciting, it’s funny, and all around masterful storytelling.
Watch the full length version here.

This Spring, Chipotle locations around the country unveiled a new identity for the popular burrito chain. The brand has transitioned from its original retro-shaped black and white logo, to a “medallion” logo mark which has now evolved into their current identity designed by San Francisco-based Sequence.

The new identity provides a more stylized pepper, brighter colors and a fun set of “food with integrity” medallions that provide a fun visual for Chipotle’s emphasis on fresh ingredients. Overall the new identity is a nice extension of the previous mark, but this leads us to ask ourselves, since the Chipotle brand is so strong – do we even care what the logo looks like?

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