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		<title>Client Satisfaction: 2 Sides of the Service Experience</title>
		<description><![CDATA[During the first part of this year, I&#8217;ve written rather extensively about the merits of building a firm that is deeply positioned around expertise. In short, be it an engineering firm, an IT firm or financial services firm, we believe the best clients are those that hire the professional firm for its &#8220;proven expert guidance&#8221; [...]]]></description>
		<link>http://www.mlicki.com/eyelet/2012/02/02/client-satisfaction-2-sides-of-the-service-experience/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=client-satisfaction-2-sides-of-the-service-experience</link>
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		<title>Three Myths of Professional Services Marketing</title>
		<description><![CDATA[Over the course of a month, I&#8217;ve interacted with a lot of people tasked with the job of marketing professional firms across a variety of industries. Some of these folks have a marketing background, others are professionals turned marketers. Some have high level responsibilities such as client attraction, others are tasked with more tactical issues [...]]]></description>
		<link>http://www.mlicki.com/eyelet/2012/01/25/three-myths-of-professional-services-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=three-myths-of-professional-services-marketing</link>
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		<title>Expertise-Based Positioning in Action</title>
		<description><![CDATA[As followers of this blog probably know, Mlicki advocates strongly for &#8220;expertise-based&#8221; positioning within a professional services firm. We believe that efforts to position a firm solely on brand&#8230;meaning positioning it only on the efficacy of client service (brand perception) and the way it communicates (brand personality) fall short because they fail to create clear, [...]]]></description>
		<link>http://www.mlicki.com/eyelet/2012/01/18/expertise-based-positioning-in-class-action/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=expertise-based-positioning-in-class-action</link>
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		<title>The Heated Market for Talent</title>
		<description><![CDATA[Business First Columbus recently wrote an article about the growing shortage of information technology talent. The article, titled &#8220;Plentiful job-seekers finding trouble matching plentiful jobs in tech,&#8221; highlights the widening skills gap between today&#8217;s job seekers and the available positions companies are trying to fill. Increasingly, IT consulting firms and IT departments of companies are [...]]]></description>
		<link>http://www.mlicki.com/eyelet/2012/01/12/the-heated-market-for-talent/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-heated-market-for-talent</link>
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		<title>Time for Innovation in Professional Services</title>
		<description><![CDATA[2012 is now officially upon us. When we look across the landscape of professional services firms, it&#8217;s rare that we see truly innovative business models or truly innovative products. All too often, firms are relying much too heavily on selling that next project or program within their given area of expertise. I think it&#8217;s time [...]]]></description>
		<link>http://www.mlicki.com/eyelet/2012/01/06/time-for-innovation-in-professional-services/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=time-for-innovation-in-professional-services</link>
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