Hi, we're Mlicki.
The Marketing Agency for Professional Service Firms.
In a growing number of categories, the supply of professional services firms exceeds the demand for their services. We help firms differentiate to protect and grow margins.
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A healthy pipeline of business development opportunities is the lifeblood of any professional services business. We market firms to drive high quality inbound sales inquiries.
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In most professional firms service is delivered by a collection of highly educated, technical experts. We consult firms on how to deepen their relationships with existing clients.
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3 Suggestions of What to Do When Client Service Breaks
My most recent post was on the drivers of client satisfaction. To ensure client satisfaction, a professional services firm must tend to both sides of the service experience: the delivery of the technical service (“what it was hired to do”) AND client service (“how it accomplishes the service”). It is my opinion that the “HOW” [...]
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The nature of a professional services firm makes it difficult to market. After all, services don't come in packages, and they're difficult to evaluate until after they've been consumed. To acquire and retain clients, the professional service firm needs to present clear, focused expertise.
