Mlicki Client, Milton, Featured in Entrepreneur Magazine
August 24, 2010
Chicago-based technology writer, Jason Ankeny featured Mlicki client, Milton, in the September issue of Entrepreneur Magazine. In fact, he coined Milton "your management guru."
The article describes Milton as "a virtual office manager for small businesses in need of supervision." It goes on to describe the integrated nature of the application -- which, for the first time ever, combines contacts, projects and finances in one place while specifically tailoring its use for small, service-based business.
Columbus-based branding agency, Mlicki, partnered with Milton in brand strategy and identity development, corporate website and product usability design.
Read Entrepreneur Magazine Article
Mlicki Sponsoring Panel Discussion: Leading in the New Normal
August 19, 2010
On September 23rd, 2010, Mlicki, in partnership with Sequent and Definity Partners, will present an exclusive event for Columbus top executives: Leading in the New Normal.
Please join us at Sequent for an interactive panel discussion of leading B2B executives from service and manufacturing industries. We'll discuss how the "New Normal" has forced changes within companies, their partners and their clients. Our panelists include Greg DiFrank, President of River Consulting; Dan Rogovin, President of US Bridge; and Rusty Thompson, President and CEO of Evans Adhesives.
This event is invite-only and space is limited. If you would like to attend please call Amy Johnson for details at 614.486.0286.
More Information on Panel: Leading in the New Normal
Branding Agency, Mlicki, Partners with IMS
August 13, 2010
Mlicki is excited to announce its recent partnership with the Initiative for Managing Service (IMS). IMS was launched in 2004 by the Fisher College of Business to address the increasing importance of services issues in today's business environment. IMS is well on its way to being a global thought leader in services management, and Mlicki is excited to become a part of its select group of 22 member companies, which include Cardinal Health, Nationwide, NetJets, Resource Interactive, and Scotts among others.
IMS supports student education in services management and funds a variety of research programs and events aimed at improving the quality and effectiveness of service delivery in organizations of all types and sizes.
As a nationally-recognized leader in branding service-based organizations, we're confident that the insights shared through IMS will be valuable tools in helping our clients enhance the quality of their service experience towards building more distinct, more compelling brands.
As a member organization, Jason Mlicki joins the IMS Advisory Board.
Learn More About the Initiative For Managing Service
Mlicki Client, Janova, Featured in New Albany News
August 9, 2010
Jeff Lusenhop, founder of Janova, was recently featured in New Albany News. We know Jeff as a visionary leader with the insight to create a truly innovative product. Janova is a revolutionary plain-English, web-based, automated software testing tool which allows for users to quickly and efficiently create and communicate changes in development while eliminating error.
We are thrilled to be chosen as Janova's branding agency. Over the past eight months, Mlicki has led the former Arc Consultants in a comprehensive rebranding and repositioning initiative, transitioning the organization from an IT consulting firm to a software business. Mlicki partnered with the firm to establish a new brand identity and marketing plan, resulting in the renaming of Arc to Janova. In addition to developing an extensive brand strategy, Mlicki also designed the new Janova website. The recently launched site provides for dynamic content management and e-commerce functionality while informing users about Janova products and services.
Pre-register for Janova at www.janova.us and you will be automatically entered to win a free iPad.
Read Full Article on the Janova Brand Launch Here
Re-Energize Your Marketing Plan with Branding Agency, Mlicki
July 27, 2010
While the worst of the recession may be over, its effects may have lasting change on buyer behaviors, decision-making processes and customer motivations. Join Jason Mlicki on July 27 for a half-day Summer Camp Seminar with Business First geared for business-to-business and service marketers. Jason will offer insight and guidance for navigating the New Normal. Mlicki is sponsoring the event.
Additional speakers include Jim Competti, Director of Marketing for Commercial Works, Inc. and Barbara Beardsley from the Columbus Metropolitan Library. Jim will share his experiences over the past year as he and many other marketing professionals and marketing departments have been asked to do more with less. Barbara will share a host of resources for marketers including books, periodicals, websites, programs, professional organizations, blogs and much more.
Cost to attend is $99 and includes lunch and a one-year subscription to Columbus Business First. Click on the link below for additional details and registration information. Alternatively, contact Melissa Price at 614.220.5436 or mprice@bizjournals.com to request an invoice.
Register for branding and marketing seminar
Branding Agency, Mlicki, Wins National Gold ADDY Award
June 14, 2010
Saturday night marked the culmination of the 2010 ADDY Awards, and Mlicki was proud to stand next to some of the largest advertising agencies in the world as a Gold ADDY Award winner. The National ADDYs draw over 60,000 entries from across the country, but less than 100 win Gold. In fact, in the last 10 years only a handful of Columbus-based agencies have shared such an honor. John Randle and Jason Mlicki attended the event in Orlando to collect the hardware. Mlicki collected a Gold ADDY for its work on the Mlicki brand environment -- a creative expression of the agency's philosophy on building authentic stand out brands.
Visit ADDY awards site with Mlicki environmental branding program
Branding Agency, Mlicki, Wins Regional ADDY Award
April 6, 2010
Mlicki won a Gold ADDY in the American Advertising Federation's Fifth District ADDY awards for environmental branding at the Mlicki workspace. The Fifth District is the second tier of the ADDYs competition. The contest consisted of 465 pieces in more than 75 categories from 10 cities in the three-state district (Ohio, West Virginia, Kentucky). 32 Gold ADDYs were awarded and only 7 of them went to Columbus-based agencies. The Mlicki environmental branding program will now compete in the national ADDYs competition to be considered as some of the very best creative in the world.
Branding Agency, Mlicki, Wins Judge's Choice. Again.
February 26, 2010
For the second year in a row, Mlicki won a Judge's Choice Award at the 2009 Columbus ADDYs for the environmental branding work we did within our new space. In a show where only the best of the best is recognized for their contribution to the central Ohio creative community, it was both exciting and humbling to be chosen as the recipient of this award. In addition, Mlicki won 1 Gold and 3 Silver ADDY awards for its package design work for Plucker's Pick Tea, as well as the new Mlicki corporate website redesign and other self promotional items.
Branding Agency, Mlicki, Featured in HOW Magazine
October 11, 2009
By Jessica Kuhn
For Mlicki, the space is a reconciliation of the team's philosophy with their daily lives. "Great brands are built from within with equal parts of honesty and relevancy. In the end, they stand out by defining their own belief system and expressing a unique personality only they can own. Our building packages all of that thinking in one physical form," says Jason Mlicki, the company's president.
Download HOW magazine PDF featuring the branding agency, Mlicki
Mlicki Environmental Branding Featured in CMH Magazine
September 22, 2009
By Jonathan Barnes
Creative-for-creative (C4C) relationships are a lot like their better known cousin, business-to-business (B2B) relationships. C4C relationships offer something a little different - namely the potential for greater creativity, innovation and fireworks. C4C springs from mutual understanding, language and goals beyond making money and deals.
Read full article about Mlicki environmental branding.
Branding Agency, Mlicki, Featured in "Best of the Brag Room"
April 27, 2009
This direct mail piece introduced to the laboratory segment a new product that featured unparalleled ease of use and trademarked One Click functionality. The campaign, a follow-on to a previous product launch, used subtle humor to create awareness. Titled "One Click Wonders," the mailer was sent in a silver glamour envelope with the cover phrase "What if everything was this easy?" Playful illustrations demonstrated life's daily tasks performed with One Click functionality - filling your gas tank, feeding your dog, building your body and, of course, performing complex lab tests - and created instant buzz and product awareness.
Read full article about direct mail program developed by Mlicki.
Branding Agency, Mlicki, Featured in Deliver Magazine
April 27, 2009
By Phaedra Hise
Business-to-business campaigns are sometimes accused of taking themselves too seriously in their marketing pieces, pontificating about mission statements, intoning about the extraordinariness of product features or congratulating themselves for winning largely obscure industry awards.
Jason Mlicki just wants them to lighten up. President of the eponymous Mlicki, the marketing veteran and his shop have garnered a well-deserved reputation for creating whimsical, sometimes edgy direct marketing campaigns that knock the stuffiness out of B-to-B traditionalism. Campaigns for its clients and itself are as unpredictable as they are effective, the pieces leveraging everything from nostalgic touchstones like a vintage toy picture viewer to startling imagery of circus clowns to old-school, fuzzy rearview mirror dice...
Read about the branding agency, Mlicki, in Deliver Magazine
Branding Agency, Mlicki, Grabs Judge's Choice
April 27, 2009
Last night, Mlicki won one of three Judge's Choice Awards at the 2008 Columbus ADDYs for its work with Max The Salon, a Charles Penzone Brand. John Randle, Creative Director, described the Judge's Choice as "a great honor. We're very proud of the work we do with all our clients. But, it's really special for one of our programs to be selected among the very best, in a show with over 500 entries."
In total, Mlicki won 4 ADDY Awards for creative developed last year both with Max The Salon and Avizent. Our work was selected across a variety of disciplines including advertising, environmental branding and brand identity.
Read full article about Mlicki ADDY awards
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