Brand Identity //
The single most identifiable asset of most brands is the corporate identity. A well designed brand identity is both distinct and memorable. It enables the corporate brand strategy while connecting with the personifying aspects of the brand. Most importantly, it encapsulates the organization's core brand belief system in a simple yet visually stimulating way.
Through our 40 years in brand identity development, we've learned that people process shape first, color second and words third. As a result, the best brand identities generally offer a unique, memorable shape that has the potential to be immediately recognizable as an asset to the brand. Great examples include the Nike swoosh, the script GE, and the NBC peacock.
At Mlicki, we use our proven IGNITION™ process to lead companies through the process of brand identity development. This process incorporates font research, color analysis, competitive audits, conceptual sketch work, and design to establish a wide range of options for the brand. From there the identities are filtered against the fundamental brand requirements set out in the organization's brand strategy. The final identity is refined and prepared for use across a wide range of media.
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Ignition Process
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