Brand Messaging //
One of the most important components of any corporate branding or rebranding strategy is the development of effective brand messaging. Brand messaging incorporates any language used to communicate the brand and its unique point of differentiation to the marketplace. This includes everything from a name and a tagline to an elevator speech and unique value propositions ("UVPs").
Brand messaging bridges the gap between the brand's internal belief system and its external expression. Effective brand messaging speaks clearly and concisely. It communicates what the brand is and what it is not in language that's easily understood by the customer. Ultimately, it builds a distinct personality unique to that brand - simply put, Google would be an entirely different company if it were still called Backrub.
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