We love the smell of ink.
It's the "new car scent" of design.
Collateral Design //
In a world of kindles, e-books and iPads, there remains something deeply meaningful in the static nature of a great piece of printed collateral. The decision to commercially print your brand story signals a sense of stability in your purpose and belief system. In the end, the investment you make in how you package your brand story makes a statement about the relative importance and value of that story.
Effective collateral design stimulates the senses in a variety of ways digital media often cannot. The tactile feel of paper, the smell of ink, the visual effect of well lit photography - all provide cues as to the underlying value of the service to be provided.
Ultimately with fewer organizations investing in it, effective collateral design can quickly differentiate your brand from the crowd. As such, we regularly recommend printed sales collateral, marketing kits and leave-behinds to communicate high value service offerings to customers and prospects. Also, we often use collateral design to reaffirm the importance of our brand belief system with internal associates in the form of brand books, desktop materials and other brand-engagement materials.
Examples
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