Direct Marketing //
For years, direct marketing has been the marketer's best way to generate business leads, encourage trial and foster new customer relationships. While the recession has shifted some investment away from creative direct mail, many of these dollars have been funneled towards email marketing and other measurable digital media. So, while the mailbox may be a touch less cluttered than it was a few years ago the inbox is likely a little more so.
Regardless of your approach, every marketer is looking for ways to boost response rates. At Mlicki, we think of each creative direct marketing campaign as a "gift" to the customer. The best "gifts" package an exclusive offer with a compelling story. They offer a bit of mystery and intrigue. They entice customers by communicating with them in previously unexpected ways.
Ultimately, this requires thinking about direct marketing a little differently. Sometimes it means ignoring typical direct response methods. Generally it means integrating multiple media. Always it means breaking the norm and packaging the story in a compellingly different way. Using our methodology, we've been able to realize response rates 5x higher than typical direct marketing campaigns. Put our creatives to work for you.
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Ignition Process
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See how we get those creative sparks flying.
