More than 80% of the U.S. economy is fueled by service industries. Which means that service brands are a lot more prevalent in this country than product brands are. And yet, many service-based organizations try to market their services as if they are dimensional, tangible objects.
Services don't come in packages, they're not stored in warehouses, and they can't be inventoried. So, why market them
like they do? At Mlicki, we understand the nuances of marketing service brands. We should, since we've been working with service-based organizations for nearly four decades.
We've led branding initiatives for clients ranging from small start-ups to Fortune 500 companies, and our work is nationally recognized. It's all about figuring out what's different about your services, getting everyone in your company to believe in the brand, and getting the message out to your customers so they can decide that your services are right for them.
