Like. Poke. Follow. Watch.
If you did this anywhere else, you would be arrested.
Social Media & Community Building //
As of mid 2010, Facebook officially reached 500M users - that's right, Facebook has a larger population than the United States. Needless to say, social media needs to be a component of almost every company's interactive marketing strategy. For authentic brands corporate social media is another way to extend the dialogue they're already having with customers and share that dialogue with others.
When the phrase social media comes up, most folks instantly think Facebook and Twitter. And, many niche or B2B brands have a hard time envisioning entering their brand into conversations through those venues. But, have you heard much about SoftwareTestingClub.com? Probably not, unless you're in that market, but it has over 4,000 users that are involved in regular discourse regarding software development and testing. No matter your market or service, the conversation is happening online - just maybe not where you think it is.
At Mlicki, we've been leveraging corporate social media strategy in a number of ways for our clients. To start, we've incorporated social media analysis into the marketing planning process. People are sharing opinions about your brands, your services and their needs daily. We're using this discourse to build understanding and facilitate the planning process. Then, we're building corporate social media strategies and recommendations to help clients enter the dialogue in relevant, meaningful ways.
Examples
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Ignition Process
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