Alliance Data
About
Every year, Stores magazine publishes a list of the fastest-growing retailers. As a company that provides financial services that support retail credit cards, Alliance Data sponsors the Hot 100 issue to create awareness with potential clients.
What do those Hot 100 retailers have in common? The right ingredients, great taste, and timely delivery. So we designed a mailer delivered in a custom-designed pizza box. The mailer reminded the recipient how "hot, fresh ideas" are part of Alliance Data's recipe for success too. Each box also contained a real pizza pan that could be used by the recipient, triggering repeated memories of the mailer.
Industry
Financial Services
