Ashland
About
Ashland once was many companies that provided many products to many industries. Now it's one company with one name - but still, so many products. So when Ashland wanted a single literature system targeted at automotive customers, we helped them brand themselves in a way they never had before.
By finding common threads throughout its various businesses, we created a unified voice for Ashland's entire line. New acquisitions are managed within the context of the brand. And automotive giants now understand the horsepower behind the Ashland name.
Industry
Chemicals
