Max The Salon
About
Charles Penzone is famous for large salons in suburban Columbus. So to target young, style-conscious urbanites, they launched two "Max" boutiques within the city. Recognizing the difference between the two types of customer was key, so Mlicki devised a campaign that was clearly not for your grandmother's beauty shop.
The campaign won Judge's Choice at the 2008 Columbus ADDY awards.
Industry
Retail
Client List
Who We've Worked With
Business
Akzo Nobel
Alliance Data
Ashland
Avizent
Chemical Abstracts Services
Columbus AMA
Emerson Network Power
Exel
Gorman Rupp
MedPlus
Mettler Toledo
Milton
River Consulting
R.W. Setterlin Building Company
Sequent
Siemens Building Technologies
Sunrise Foods
The Superior Group
Consumer
Alonzo Mourning's Grille 33 Barnum's Tavern
Charles Penzone
Cracker Jack
Eddie George's Grille 27
Glimcher
Lombard's Fine Furniture
Matt The Miller's Tavern
Max The Salon
Nestlé
Plucker's Pick
South Campus Gateway
Valvoline
Verizon Wireless
