Mettler Toledo


About

Mettler-Toledo is known for precision instruments such as balances and scales. They also make other highly refined laboratory tools, and wanted to boost sales of this latter group. So was born the idea of pairing their new tools with their balances. Some things just go together.

Our direct mailer made comparisons to other famous pairs and contained a compelling offer - buy a titrator, get a balance free. In an arena normally weighed down by statistics and images of labs, the simple graphics and lighthearted charm of the mailer were a real breakthrough.

 

Industry

Manufacturing


Client List

Who We've Worked With


Business

Akzo Nobel
Alliance Data
Ashland
Avizent
Chemical Abstracts Services
Columbus AMA
Emerson Network Power
Exel
Gorman Rupp
MedPlus
Mettler Toledo
Milton
River Consulting
R.W. Setterlin Building Company
Sequent
Siemens Building Technologies
Sunrise Foods
The Superior Group

Consumer
Alonzo Mourning's Grille 33 Barnum's Tavern
Charles Penzone
Cracker Jack
Eddie George's Grille 27
Glimcher
Lombard's Fine Furniture
Matt The Miller's Tavern
Max The Salon
Nestlé
Plucker's Pick
South Campus Gateway
Valvoline
Verizon Wireless