Sequent
About
Sequent handles "burden of employment" tasks, such as payroll and insurance, for third-party companies. Since they made us their Agency of Record in 2002, they've tripled in size.
Our challenge was to reach Sequent's ever-growing customer base with a cohesive literature system. Since the story of their company is about fitting pieces together, we used the same approach with a 20-piece collateral system that could be tailored for any of its varied uses. We also authored brand standards for Sequent that set the tone for all communications pieces.
Industry
Consulting
