Solar Planet
About
Solar Planet provides customers with the education and vision they need to choose the most complete solar system to meet their specific requirements at the least amount of cost.
Mlicki was brought on to first develop a stategic brand strategy and then take that strategy and express it through a new identity and letterhead system. The logo's dual circular shapes communicate how both solar energy is produced and how it is used, while the cut-out formed by the overlap (diecut on the business papers) represents Solar Planet's leadership as it guides its customers through the entire process of going solar, just like the sun guides the earth.
Industry
Technology Services
